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About

My name is Billy

I’m a bridge-builder between people, ideas, and technology.
I turn data into a compass and complexity into clear, flowing paths.
I design omnichannel experiences that feel coherent: the right thing, at the right moment, with purpose.
I’m driven by making systems more human, useful, and elegant.
Always guided by one bright north: creating real impact that ultimately touches lives.

Where Curiosity Meets Impact

Exploring fresh ways to approach digital marketing in the pharmaceutical world. At Bpastena.com, the focus is on user experience and thoughtful simplicity—while still daring to question the usual playbook. I’m excited by ideas that break the routine, encourage collaboration, and turn “what if?” into practical innovation that drives meaningful growth.

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